Your Marketing Dollars at Work

Wondering were all the marketing dollars we hear the team is spending end up? (No, it wasn’t all spent on a bunch of fat guys dancing between inning)

Apparently the Florida Marlins have been sponsoring a Porsche GT3 for Joe Safina Racing with Mitchum Motorsports as part of the Grand-Am Rolex Sports Car Series. Initially, the Fish signed up for a one-race sponsorship for a race the GAINSCO Grand Prix of Miami in Homestead (the Marlins car finished 17th), but now they’ve extended it for two years:

Safina not only had his Porsche painted up in the Marlins’ teal and black colors, the team members had Marlins’ shirts and the drivers wore the team’s uniform tops. On race day, the Marlins’ cheerleaders on hand to sign autographs and pose for pictures.

“I wasn’t a baseball fan until recently,” Safina said. “Now, I’m a big fan.

“The Marlins have been very good to us. They’ve been very supportive of Safina racing. We loved having them and they’ve been real good to us. They loved the show we put on.”

The Marlins will be back with the team for the next two years, and have already asked Safina to bring the car to a ballgame next season.

You can read the rest of the story here.

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