New Balance Debuts Hanley Ramirez Cleats
New Balance has just launched a custom 4040 cleat for Hanley Ramirez. Here is Hanley talking about his new shoes:
Press release and photos below:
Global athletic leader New Balance announced today the signing of All-Star Hanley Ramirez to a multi-year endorsement contract. New Balance will be Ramirez’s official on-field footwear and off-field athletic footwear and apparel provider.
“New Balance offers comfortable shoes with great style. These shoes give me an opportunity to win, and I really appreciate that.” says Hanley Ramirez. “I’m also looking forward to working with a brand that will help me achieve my goal to help people in need here and in the Dominican.”
“New Balance is thrilled to partner with Hanley, an All-Star athlete dedicated to giving back to his community and sharing his love of baseball,” says Mark Cavanaugh, general manager of sports marketing at New Balance. “New Balance shares his dedication to charitable endeavors and we are eager to support Hanley in those efforts.”
To launch the partnership, Ramirez will auction off a pair of his custom New Balance cleats worn on opening day, with all proceeds benefitting The Marlins Foundation, an organization committed to improving the lives of youth through education, the arts and baseball, with a special focus on children with special needs. For more information about the auction visit www.marlins.com/auction.
New Balance will also continue to support all of Ramirez’s future charitable efforts during the partnership.
This season, Ramirez will be wearing a special make-up of the New Balance 4040 baseball spike. A lightweight, low-profile cleat for the fastest player on the diamond, the MB4040 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field. A new spike plate design eliminates 30% of the weight compared to the previous spike plate and a supportive overlay on the upper secures the foot during quick movements on the field. “The 4040 is light and comfortable, I feel speedy, and they also look good. New Balance has the whole package,” says Ramirez.