It’s May 11, 2008 and the first place Florida Marlins have the best record in baseball at 23-14.
The Marlins won their 7th straight this time riding two Dan Uggla home runs (he really likes batting 6th) to overcome a poor outing by Scott Olsen. Jeremy Hermida also homered in the Marlins come-from-behind win.
According to a high-ranking Major League Baseball source, the Marlins have reached a tentative agreement on a six-year, $70 million contract with their star shortstop. The deal is not expected to be formally announced for at least a few days.
At an average of a little over $11 million, the current Marlins ownership did something they haven’t really done before:
I hopped in my car last night just in time to catch the segment about the Florida Marlins marketing tactics on NPR’s All Things Considered.
They call the Marlins marketing team the best in the game and spend quite a bit of time with the Marlins Manatees (accurately described as “fat guys with no dance experience”). Marlins VP of Marketing Sean Flynn also makes an appearance, highlighting all the marketing initiatives the team undertakes including the player autographs, the Marlins Mermaids, Super Saturdays and more. Flynn describes it best by saying (and I paraphrase): We’re not selling baseball… We are an entertainment property with core property of baseball.
Listen to the segment and enjoy the brief attention. They seem to downplay the two world championships and describes our trades resulting in “lesser and cheaper players” making it sound like Hanley and Cameron are nothing more than scrubs. It concludes with the question of whether a dozen fat men can change the team’s fortunes. But, as Marlins fans know, 25 athletic and talented men haven’t been able to change it either.
You’ve probably heard that the Marlins signed a few players, blah, blah, blah. But more importantly, the Florida Marlins have officially named the 2008 Marlins Mermaids. For those of you who don’t know, the Mermaids are the great Marlins cheerleading dance team.
With an 8-game losing streak and the ballpark situation reaching a critical point, we figured we will distract you with some breaking Marlins Mermaids news.
Yes, the ladies just shot their 2008 calendar at dusk on the site of the famous Nikki Beach nightclub. If you want to get your hands on one of those (the calendars, that is) you will want to mark your old Mermaids calendar for September 23rd when the Marlins play the New York Mets. Prior to the game, the first 10,000 fans will receive the free calendar. Make sure you show up early before the 35,000 Mets fan get to the game.