As we’ve previously discussed, Miami artist and Designer Julia Veli created a series of baseball inspired dresses and photographed them at Marlins Park. This is the video of the shoot.
Welcome back to our weekly collection of Clevelander photos (yes, I know, we didn’t post last week). This week’s edition featured a visit to our infamous club-in-a-ballpark by everyone’s favorite marketing gimmick Lil’ Jose.
The one finger salute courtesy of the Guillen family…
After an off week, we are back with another exciting post of “Random Photos of Random Marlins Fans at Marlins Park”. This week is a celebrity version with William Levy leading off. I heard he was popular but didn’t realize it until I did a Twitter photo search for “Marlins” and was inundated with photos of him at Marlins Park from what seems like thousands of Twitter accounts dedicated to him. Joining him in our weekly selection are other Latin entertainment icons, several soccer players, Jimmy Graham, Dick Vitale and Miss Miami USA.
Only Heath Bell can blow a save without technically blowing a save.
When the Marlins unveiled their new Miami logos on November 11, 2011, I was struck by how it looked simple and “off-the-shelf”.
Most sports logos look and feel like they were designed with custom art and fonts and the designer put a significant effort to create something new. While the Marlins logo was a result of many iterations and careful review by the Marlins, MLB Properties and SME Design, the final result looks like a Photoshop job (yes, the Fish is more custom art but it’s a small weird protrusion from the basic large word mark). In fact, many reviews of the logo by design experts suggested the logo had an “initial concept” quality to it, meaning something that was put together using widely available fonts and techniques as inspiration for creating something custom and great. You would expect this from a corporate logo, not a sports logo.
As part of my redesign of this website to match the new Marlins look and feel, I wanted to test the theory above by using my amateur Photoshop skills to reverse engineer that basic elements and design language in the new Miami Marlins style. It took a few attempts but the ultimate process turned out to be so simple that I easily created the entire alphabet in Marlins font with all its variations in a matter of a few hours.
My thoughts below represent my research, opinion and trial-and-error. Don’t take these as facts but rather a process I used to “reverse engineer” the style. Maybe one day someone will tell the detailed story of how the logo was designed.
More
Hello,
I really enjoyed this article, and as a high school coach trying to design uniforms looking at different fonts. Our school colors are black white and orange and was wondering if you can send me the alpha bet to play around with.
Try Halis Grotesque Bold, with just the crown of the ‘A’ flattened.
hey im a big fan of urs i was wondering i wanted to play around with the marlins letters so can u send me the marlins alphabet. thx!
Showtime’s new Marlins banner for @TheFranchiseSHO